Cloud4Wi vs Purple · Last updated 15 September 2026
Cloud4Wi vs Purple:
See it on your own network in 30 days
Both platforms are cloud and run on the access points you already own.
Purple is a guest WiFi engagement platform that has extended into staff and multi-tenant access. Cloud4Wi runs guest, resident and employee access as one platform, with published pricing from $200 a month and SOC 2 Type II certification.
You do not have to take our word for any of it — the trial is 30 days, needs no credit card, and does not auto-convert.
Purple is a guest WiFi engagement platform that has extended into staff and multi-tenant access. Cloud4Wi runs guest, resident and employee access as one platform, with published pricing from $200 a month and SOC 2 Type II certification.
You do not have to take our word for any of it — the trial is 30 days, needs no credit card, and does not auto-convert.
300M+
Mobile Users Connected
70K+
Locations Worldwide
150
Countries
SOC 2
Type II
— TRUSTED BY
— THREE PRODUCTS, ONE PLATFORM
Start with one product. Add the others anytime.
Purple competes with all three, through three separate modules. Cloud4Wi runs them under one identity model, one dashboard, one audit trail.
GUEST PORTAL · FLAGSHIP STORE NEW YORK CITY
Connect & unlock member benefits
Email Address
Connect
Return visit · Auto-connected
Passpoint profile active · 53% opted in
GUEST WIFI
"Our guests connect once and never log in again — and we get their data."
Branded captive portal, first-party data, WiFi marketing tools, with the compliance center beyond it.
vs Purple: Guest WiFi
RESIDENT 412 · MOVE-IN DAY
Private PAN created automatically
5 devices connected · No IT ticket
Laptop
Phone
TV
IoT
Resident 412 moved out — all access revoked instantly
MDU WIFI
"Every resident has their own private network. Zero calls to the help desk."
A private network for every resident with PPSK, provisioned automatically from your PMS at move-in and revoked at move-out.
vs Purple: Multi-Tenant WiFi
EMPLOYEE ONBOARDING · ONE-TIME SETUP
Passpoint profile downloaded
Silent reconnection at every location
No RADIUS · No MDM · No IT ticket required
Employee offboarded in IdP — WiFi revoked in seconds
CLOUD NETWORK ACCESS CONTROL
"When an employee leaves, their WiFi access is gone in seconds, everywhere."
Employees, contractors, visitors and IoT under one policy, with cloud RADIUS included and offboarding triggered by your IdP.
vs Purple: Staff WiFi
— SETTING THE RECORD STRAIGHT
Three things Purple gets wrong about us
Purple advertises against the search term “cloud4wi vs purple”. Three of the claims on the page it sends you to are wrong — and you can check each one on our product pages in under a minute.
“Cloud4Wi is sold through an enterprise sales process with no published pricing.”
Our pricing is public.
Professional starts from $200/month, self-serve, contracts instantly. Billed per access point, per personal network or per user depending on the product. See the plans.
“Cloud4Wi ties iPSK to Cisco Meraki, so it is tied to that vendor.”
PPSK runs on eight vendors.
Aruba, Cisco, Extreme, Fortinet, Meraki, Mist, Ruckus and UniFi — with no proprietary controller and no firmware lock-in. Meraki is one of eight, not a dependency.
“Passpoint and WiFi NAC; not a dedicated staff-WiFi product.”
Cloud NAC is a full product.
Built-in cloud RADIUS, Passpoint, IdP sign-on with automatic offboarding, and contractor access that expires on its own. No RADIUS server, no MDM enrolment.
— FEATURE COMPARISON
Cloud4Wi vs Purple, side by side
Grouped by product, because a marketing lead and a network engineer are not reading the same rows.
✓
Published
~
Partial
?
Not published
CAPABILITY
CLOUD4WI
PURPLE
GUEST WIFI
Branded captive portal & first-party data
✓
Yes
✓
Yes
Email & SMS marketing
✓
Triggered Messaging, Access Journey Planner
✓
Engage, 70+ CRMs
GDPR data-subject self-service
✓
Compliance Center + MyData Portal
✓
“My data” Portal
MDU WIFI
PPSK across AP vendors
✓
Vendor-agnostic PPSK
✓
Vendor-agnostic PPSK
Move-in / move-out from your PMS
✓
Zero-touch, provisioned and revoked automatically
?
Not published
Resident portal & resident-issued guest access
✓
Yes
?
Not published
CLOUD NAC
Built-in cloud RADIUS
✓
Yes — 802.1X, no external server
✓
Yes - RADIUS-as-a-Service
Onboarding without MDM enrollment
✓
Self-onboard any unmanaged device
~
Zero-touch via Intune, Jamf, Kandji, Hexnode
Automatic offboarding via IdP APIs
✓
Yes
?
Not published
PLATFORM & COMMERCIAL
One identity model across all three
✓
One dashboard, one audit trail
~
Separate modules
Runs on your existing hardware
✓
Yes
✓
Yes
Published pricing
✓
From $200/month, instant contracting
~
Calculator + free tier
Certifications
✓
SOC 2 Type II · CSA STAR · GDPR · CCPA
✓
ISO 27001 · GDPR · CCPA · B Corp
— HOW IT WORKS
Switching takes days, not a project
Cloud4Wi is a cloud layer on the hardware you already own. There is nothing to install and nothing to replace.
1
2
3
Start the trial
30 days, no credit card, no auto-conversion. You are in the product in minutes, not after a procurement cycle.
Point one site at it
Repoint the SSID and portal on a single location. Your APs stay exactly where they are.
Decide on your data
Run both in parallel for a fortnight, then decide with your own portal, analytics and numbers.
— CLIENT RESULTS
Trusted by global leaders in every industry.
Real outcomes from organizations that turned WiFi into a strategic business asset.
Transformed WiFi into a strategic visitor engagement and marketing channel.
80K
Contacts in 24 months
48%
Marketing opt-in rate
45%
Email open rate
Redefined WiFi for Italian rail
travelers with millions of opted-in connections.
travelers with millions of opted-in connections.
116
Active stations
2.3M
Total connections
1.3M
Opted-in profiles
Turned in-venue WiFi into a
live audience engagement
platform.
live audience engagement
platform.
36%
Connection rate
51%
Response rate
84%
Marketing opt-in rate
Unlocked the power of guest WiFi to elevate customer engagement and CRM effectiveness
20,8K+
Visitors onboarded
73,7%
Marketing opt-in
7%
Conversion rate
Unlocked in-store data for 360-degree customer views and targeted messaging
750+
Stores deployed
30K+
New profiles per month
1M+
Real-time moments
Consistent branded guest WiFi across 600+ global stores — no rip-and-replace required.
600+
Stores worldwide
Multi
Brand support
Global
Compliance
Empowered unique customer insights across 200+ retail properties with 360° profiles.
200+
Locations deployed
33K+
Opted-in contacts per month
91%
Opt-in ratio
Turned guest WiFi into a powerful
BI tool across 8 entertainment
districts.
BI tool across 8 entertainment
districts.
8
Districts
8,700
Guest profiles per month
100%
Marketing opt-in rate
— FAQ
Before you decide
Cloud4Wi MDU WiFi delivers a private network per resident using Private Pre-Shared Key across eight vendors: Aruba, Cisco, Extreme, Fortinet, Meraki, Mist, Ruckus and UniFi, with no proprietary controller and no firmware lock-in. Purple's comparison page states Cloud4Wi ties iPSK to Meraki. Meraki is one supported vendor among eight, not a dependency.
Cloud4Wi publishes its pricing. The Professional plan starts from $200 per month with self-serve, instant contracting; Enterprise is custom. Usage is billed per access point for Guest WiFi, per personal network for MDU WiFi and per user for Cloud NAC. The 30-day trial needs no credit card and does not auto-convert. See the plans.
No to both. Cloud Network Access Control includes built-in cloud RADIUS, so 802.1X-grade authentication works from day one with no external server to deploy, license or maintain. Employees, contractors and visitors self-onboard from any personal or unmanaged device through a captive portal with single sign-on, so no device enrolment is required to bring a user under policy.
Yes. Cloud4Wi runs as a cloud layer on your existing Aruba, Cisco, Extreme, Fortinet, Meraki, Mist, Ruckus or UniFi hardware, so there is no infrastructure migration and no rip-and-replace. Repoint the SSID and portal, export your opted-in guest profiles with their consent basis and timestamps, and cut over one site at a time during the 30-day trial.
They are close. Purple wins on campaign depth, with Engage and more than 70 CRM integrations plus mature footfall analytics. Cloud4Wi wins on compliance and operations, with the Compliance Center, the MyData Portal for data-subject self-service, and the Hedy AI Engine for proactive diagnostics. If marketing owns the budget alone, Purple is credible; if compliance is also your job, Cloud4Wi.
No, and this is a row Purple wins. Cloud4Wi holds SOC 2 certification alongside GDPR and CCPA tooling. Purple holds ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp. These are different frameworks and are not interchangeable in procurement, so ask each vendor for the specific report your security questionnaire names.
Stop comparing tables. Run both for a fortnight.
Thirty days free on your own access points, with your own guests. Decide on your numbers, not ours or theirs.
- From $200/month
- No credit card required
- No auto-conversion
- SOC 2 certified
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