Cloud4Wi named Guest WiFi Solution of the Year by RetailTech Breakthrough

We’re proud to share that Cloud4Wi has been named Guest WiFi Solution of the Year in the 4th annual RetailTech Breakthrough Awards.

This year’s program was more competitive than ever, with thousands of nominations from the world’s most innovative retail-technology companies. Being selected highlights something we care a lot about: closing the data gap between online and offline retail.

Why Cloud4Wi Won

Cloud4Wi earned the award by tackling the “data gap” that has long held brick-and-mortar retailers back compared with their e-commerce counterparts. In a field of thousands of entries, we stood out by turning a basic utility — guest WiFi — into an engine for AI-driven personalization. The platform lets retailers capture 100% consent-based first-party data from every visitor, even those who don’t make a purchase, providing the high-quality data stream needed to train modern retail AI models.

The win was reinforced by our focus on a frictionless experience. Using protocols like Passpoint and WBA OpenRoaming, Cloud4Wi removes traditional login barriers so customers connect automatically and securely. Combined with a Mobile SDK that surfaces in-store behavior without draining device batteries, that delivers a level of location-aware insight that was previously hard to reach.

Ultimately, the judges recognized our proven global impact — Cloud4Wi runs across more than 70,000 locations for iconic retail brands like GUESS and the Prada Group, consistently turning passive foot traffic into actionable digital relationships.

We’re sharing it here because moments like this are a useful signal — that the way we’re helping retailers use WiFi is resonating beyond our own customers — and a reason to keep building.

See the 2026 winners on RetailTech Breakthrough →